Oshawa Power Debuts New, Modern Look

Oshawa Power Debuts New, Modern Look
Photo: Colin Williamson

We are proud and excited to unveil a refreshed brand and updated visual identity to our customers and local community. Oshawa Power has completed a rebranding effort in response to continued company growth, commitment to improving the customer experience, and a renewal of its vision and mission.

At the heart of this rebranding effort — modernization.

“This new brand and positioning perfectly illustrates our commitment to growth and modernization, to support an evolving municipality and marketplace.”

– Denise Carpenter, Interim President & CEO, Oshawa Power

Building on more than 130 years of commitment to Oshawa’s community, this refreshed look will retain the familiarity of our current brand while introducing modern elements and a focus on cohesion. We look forward to beginning this exciting chapter of our organization’s history that aims to expand on our experience, trust, and connection with our city and Oshawa’s residents.

Utility customers will now more readily be able to find us at www.oshawapower.ca and our new branding will be introduced into the field throughout the year using a phased approach.

Additionally, we have joined Instagram to more effectively share news, updates, and information about ongoing projects. Follow us @OshawaPower to stay up-to-date with our latest news.

The Oshawa Power Group of Companies

As part of our company’s transformation, and as a result of recent reflections and positioning, the Oshawa Power Group of Companies, parent company to Oshawa Power and its affiliates EnerFORGE and Durham Broadband, also has a new, unique visual identity. This new look will help us communicate more clearly and transparently, while representing our one team approach.

The Oshawa Power Group of Companies branding helps build a cohesive, one company approach.

Why did we undergo a rebrand?

As a progressive utility in a rapidly evolving industry, we want our customers, partners, employees, and peers to see us for what we are — an enabler of critical infrastructure for our community.

Since 1887, our services and infrastructure have been weaved into the fabric of our city, growing hand in hand. Our new, modern look serves as a reminder to our community — we helped build our city’s past and will continue powering Oshawa’s future.

Oshawa Power’s new branding comes 25 years after the last update, ushering in a new era for the evolving utility.

What will be changing?

When it comes to the services we offer to the people of Oshawa, you can still expect great, reliable, and responsive service.

You will begin to see our new branding across our digital communication channels immediately. As part of our phased approach, changes will occur at various periods over the next calendar year including; changes to your bill presentation, documents and letters from Oshawa Power, updated branding on vehicles, etc.

Our team can still be contacted by phone at (905) 723-4623. Outage Reporting will remain available by phone, via text at (289) 247-7063, and via online chat on our Outage Centre page.

How will this affect my electricity rates?

Your current electricity rates will not be affected. Timing and costs are being kept manageable within existing budgets as most of the refresh is digital first and physical pieces are being updated as they need to be replaced.

Visit our Rates & Billing page to learn more about your electricity rates.

Will this affect how I pay my bill?

Your billing will remain unaffected. If you pay your bill online through your bank, your payee name will remain ‘Oshawa PUC Networks Inc.’

About Oshawa Power

The Oshawa Power Group of Companies is comprised of Oshawa Power and its affiliates EnerFORGE and Durham Broadband and are dedicated to the evolving needs of our customers as a leading enabler of integrated critical energy and communications infrastructure. Oshawa Power and its affiliates are wholly owned by the great City of Oshawa.

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